Slice of life :
Sally Romano, Publicity Queen

Why Slice over other monitoring services?

Let me say from the outset that I am completely in love with Slice! I am a100% fan, in fact, if Slice was a footy club, I’d want to be the #1 ticket holder! I’m sooo enamoured because I tailor Slice to suit my needs. I cannot get such comprehensive press and electronic media monitoring anywhere else for this kind of price or with this level of convenience and back-up service – and believe me, I’ve done the research. Slice is king!

What's the best thing you like about Slice?

There are quite a few features that impress me, but perhaps my favourite is the way in which the press clips are presented.  Apart from being neatly and uniformly presented, the clips give you all the key information you need about the coverage you’ve received in addition to a graphic of the coverage.  This valuable information can then simply be passed onto the client without any further work on your behalf because Slice has already noted the media the clip appeared in, the total column centimetres, the circulation and the placement within the page.  The true benefit for me in this type of information is the immediate and tangible evidence of the value that you are providing your clients.

Tip for other subscribers?

Don’t become too addicted! It’s always such a thrill to go into Slice to see what coverage you’ve received…

How has Slice made a difference to your business?

I’m going to be giving away one of my trade secrets here…
Because of Slice, I now offer media monitoring as a value-added service.  That’s right, possibly as a PR first, I now monitor clients’ media coverage for free and simply absorb the very reasonable costs as a servicing expense – and I have to say that this initiative has impressed even the hardest-core clients!

Sally Romano

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